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Wednesday, July 18, 2018

COMMUNICATIONS AND PR COMMITTEE MEET IN LONDON THIS WEEK

With members travelling to London from Singapore, the US and Europe, the Committee spent a full day debating issues related to the improvement of INTERTANKO’s internal and external communications and following on discussions from the previous meeting in Athens.

Measures aimed at enhancing members’ media awareness were discussed at length and the Committee concluded that there was not only a need for INTERTANKO to organise a series of seminars in various geographical locations on managing and responding to incidents but also for INTERTANKO to produce safety management system guidelines to include media management with case studies. It was also suggested that INTERTANKO issue a proforma casualty response manual to the membership for use in the event of an incident.

Following the successful introduction of the new web site in mid-December, the Committee took note that this site will progressively become our principal communication channel to the membership and third parties. With this in mind, the Committee recommended that an INTERTANKO Web Site Working Group be established to examine and make recommendations for the further development and promotion of the site.

 ‘A Century of Tankers’ having being launched the evening before, the Committee discussed the development of the marketing plan in order to maximize the book’s commercial and promotional opportunities. This followed on from a discussion on the tanker industry educational initiative and the formation of the INTERTANKO Education Working Group at the last meeting in Athens. It was agreed that a comprehensive proposal for the initiative should be developed and submitted to the Executive Committee and Council at the Rotterdam meeting in April.

Other issues on the agenda included the production of the Annual Report and Review for 2001, advertising and a new message for INTERTANKO’s corporate advertisement.

During lunch, the Committee enjoyed an interesting presentation from Mr Vassilis Bacolitsas, Pioneer Tankers Shipping Company, on ‘The Build up of the Tanker Industry’.

The next meeting of the CPR will take place in Rotterdam on Sunday 14 April 2002.

Contact: Sally Woulfe sally.woulfe@intertanko.com