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Friday, April 20, 2018

INTERTANKO’s Communication and PR Committee meets in London on 17 September 2003

While the shipping industry is a relatively homogeneous entity its various branches/regions have divergent interests and are perceived differently. In many cases, these differences between the branches are, however, often more a question of ‘image’ than of substance.

Within the oil supply chain, the various entities have historically operated in relative isolation, each pursuing its own specific interests. In recent years there has been positive development in technical and commercial cooperation but the joint image building process has lagged behind.

Recent events have demonstrated the value of a more unified approach to enhance the reputation of the shipping industry in general as well as promoting the interests of the individual branches. Much has been written about the ‘negative image’ of certain branches of the industry and the need to counter this. However, it could be argued that this is the wrong approach and a better strategy would be a joint programme of communication and education/training with the long-term objective of enhancing the image of the entire industry, i.e. to include insurers, class, charterers, et al.

INTERTANKO has specifically targeted initiatives. However, viewed on a global level, the effectiveness of these programmes is somewhat reduced by fragmentation and overlap from other industry bodies.

At its 27th meeting held at the INTERTANKO London Office the Communications and PR Committee will discuss what should, or could, INTERTANKO do about this situation.

Members and associate members are invited to give any comments which will be included in the agenda for the meeting.

Please send these comments to:

Contact: Sally Woulfe