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Tuesday, June 19, 2018

Do you value your reputation? Sign up for the INTERTANKO Media Awareness Training in Athens, 23 and 24 October

The ability to provide public information in the event of a pollution incident, in other words deal with the media, is a legal requirement under OPA 90. But, even more importantly a company without a media response capability is a company without the power to protect its reputation. If your reputation is compromised it may be harder or even impossible to employ your ships on first class business.

In the event of TV cameras arriving at your office, will you be able to persuade the media that you are a responsible operator? For example, charterers no longer want to be left standing on the beach explaining why they, a big oil company with a big name, are associated with any accident or oil spill.

The inability to provide an effective media response may damage your business interests. Additionally, the image of the tanker sector has suffered for years as time and again some owners fail to provide an effective public explanation of their part in an accident. Nobody knows more about a ship involved in a casualty than the owner or manager. Yet consistently there is a failure to address communications issues head on. The head in the sand technique does not work. The consequences are an industry repeatedly in the dock and under attack from regulators.

What can you do at a company level?

Firstly ensure that you are trained, that you understand what the issues are and how the media work as well as having an understanding of media response techniques.

This four-hour course is a vital introduction to the realities of media response in a changing world.

The course will be led by MTI Director, Nicholas Brown, Director of the communications, public relations and incident response specialist MTI.
Dates:                23 & 24 October 2003
Cost:                  USD575 per person.

Venue:                to be confirmed (Athens)

Click here to find more information on the course contents and for registration.

Contact: Clarice Tan, telephone +47 22 12 26 64