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Monday, December 11, 2017

First INTERTANKO crisis preparedness and media awareness workshops

INTERTANKO worked with Vancouver-based Carah Worldwide to put on its first joint crisis preparedness and media awareness workshops this week in Athens.

 

A key part of the Association’s communications and public relations strategy is helping its members develop stringent crisis management practices, which are crucial to the reputation of the industry as well as that of the ship owning companies. And part of managing a crisis is having a better understanding and awareness of the media.

 

Organised by Carah Worldwide’s Kim Barbero, who was Teekay’s Director of Corporate Comunications for nine years, the programme included looking at the principles of crisis response and media relations and the challenges of getting prepared; finding out what makes news and assessing the impact of the media; putting together the advance toolkit; assessing a given crisis scenario, preparing holding statements and key messages.

 

Attendees then went on to practise telephone interview techniques with David Glass, Athens-based Managing Editor of the Diorama publishing group which publishes newsletter Newsfront and magazine Naftiliaki Greek Shipping Review, and then analysed their performance in television interviews.

 

The intensive participatory nature of the workshop meant admitting a maximum of ten attendees per day. Two such full-day sessions were run, with a waiting list of 15 more evidencing members’ interest in this sector in Greece.

 

Contact: Bill Box