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Thursday, November 15, 2018

INTERTANKO holds its third Crisis-Media Workshop in Singapore

INTERTANKO held its third sell-out Crisis Preparedness and Media Awareness Workshop last week in Singapore. This was run in association with Carah Worldwide, an international consultancy based in Vancouver and run by Kim Barbero, formerly Teekay’s Communications & Public Relations Director - and Incident Manager. 


Ten participants attended the workshop, the maximum number we can handle in a one-day course, given the intensive nature of the material and the 1-to-1 interview practice. The workshop began by looking at what the media want and how they behave, and then at how individuals and companies can prepare themselves for the media exposure during an incident. This was followed by work on structuring holding messages and key messages on the basis of a fictitious scenario.


 1-to-1 telephone interview practice with Edwin Lampert (Tanker Shipping & Trade) worked on sticking to the holding message and then on sticking to the key messages, whatever questions the journalist might ask.


Then came 1-to-1 television interviews with Jacintha Stevens (Seatrade’s Asia Correspondent) and Edwin Lampert, with individual analysis of each film clip by the journalists, the workshop leaders and the rest of the group.


All felt they came out with a greater understanding of the needs/aims of the media and prepared to activate a communications incident response, feeling much more confident of how they would perform in a crisis situation. 


Contact: Bill Box